Adam Goldenberg is the founder and CEO of new fashion startup JustFabulous, which most people know simply as JustFab. a company created in 2010 with high quality, low prices, and an emphasis on customer feedback in mind.
Adam Goldenberg is very open about his business model, and is eager to share it with other upcoming startups and entrepreneurs. There are three main characteristics of his company that encourage growth and prosperity in its market:
1) Metrics-driven–Goldenberg and his team are quite fond of looking at numbers. They look at the company’s metrics on a daily basis–sometimes even more often than that–to determine if there are any shifts or problem areas in certain markets they’re trying to reach.
2) Customer feedback–rather than focusing his company on solely his own ideas, Goldenberg keeps his Twitter and Facebook pages readily available for customers to use to provide feedback.
3) Hiring process–Goldenberg makes it very clear that, to work for his business, an adequate (or even amazing) resume is not enough. Potential employees must be able to demonstrate not only a passion for his company on fabletics.com, but also a passion for the fashion industry as a whole, as well as everything else the candidate pursues in their lives. This ensures that JustFab hires only the most dedicated workers–workers who love their field so much that they will be self-motivated to work their hardest.
In addition to running his own startup, Goldenberg has also been the director of online fashion retailer Dermstore.com since 2009, and the founder and CEO of Intelligent Beauty, an online parent company that operates other businesses in the health and beauty market.
From 1997 until 1999, Adam Goldenberg was the founder and CEO of award-winning international gaming network Gamer’s Alliance, Inc., until it was purchased and acquired in 1999 by social media website MySpace founder Intermix Media, of which he remained the Chief Operating Officer until November 2005, just six months before the company closed in May 2006.