When healthy eating is something that people are talking positively about it is a sign that something has changed in the way that people perceive healthy food. For people that are within distance of a Green Sweetgreen restaurant it is clear that Nathaniel Ru is part of the equation for this new perception.
He is someone that is making people rethink healthy food, and the positive spin that he has put on healthy food options with the centerpiece menu items like warm bowls is enough to make people take notice.
Nathaniel Ru is what many people might call an accidental entrepreneur. He did not have a desire to go right into the restaurant business as a Georgetown University student. This is not what he had come to college for.
The restaurant aspect of his resume came into place as he was a student that was looking for a healthy eating choice. It would be his lack of choices that made him passionate about the possibilities of starting his own restaurant.
When the seed for healthy eating was planted in his mind this would be something that will eventually give birth to Sweetgreen. Nathaniel and his team have been running these restaurants ever since the word got out about this company. Sweetgreen has become the restaurant chain that appears to be just what the millennial crowd needed. Read more: Sweetgreen Entreprenuers | Fortune and Nathaniel Ru | LinkedIn
There are Sweetgreen music festivals. Sweetgreen is commonly purchased by school systems for entire classes. There is also a Sweetgreen app that people can download to their phones and tablets to make orders. It is the trendy healthy food option that has been created by a group of millennials.
Some may say that the best possible way to reach a millennial crowd is by getting other millennials in the driver’s seat. This is exactly what Nathaniel Ru is. This is what dating app developer like Whitney Wolfe is.
These are young people that have ideas that other millennials are also interested in. This gives people like Nathaniel Ru a voice among his own generation.
Nathaniel has been excited about the success of Sweetgreen in the north and east, but he really is passionate about going further south with the Sweetgreen infrastructure.
Obesity rates are typically higher in the south so Sweetgreen may serve as a breath of fresh air for all of those that need healthy food alternatives to curb bad eating habits.
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