Honey Birdette is a high-end Australian lingerie brand that has just launched its US e-commerce site. Honey Birdette plans to expand its UK retail portfolio to 40 stores form just three by the end of 2018.
The brand was founded in Brisbane by Eloise Monaghan in 2006. The brand was then launched on a US site when there was a whopping 374% increase in the US market for online sales over just 12 months. The goal of the new platform is to enhance the experience of the consumer, with faster delivery, easier returns, and a larger product range for US customers. There is even free shipping available on orders over $50.
Honey Birdette is expected to add to its growing UK store count and has over 10 openings lined up for the UK, including Newcastle, Liverpool, Wetfield Stratford, and Leeds. Honey Birdette currently has 55 stores in Australia and is hoping to expand into other European locations.
Honey Birdette opened its very first store outside of Australia in London’s Covent Garden last year, followed by a store located in Leeds’ Victoria Gate and one located in Westfield White City.
Eloise Monaghan is the founder and creative Director of Honey Birdette and everything in the collection is designed right in house at Honey Birdette Headquarters. The idea for Honey Birdette was first sparked back in 2006 when two friends were enjoying a glass of champagne. They were frustrated with what was available on the market as far as lingerie and luxury in the bedroom was concerned. So, they set out to create a full line of detailed lingerie to high-end toys for the bedroom. At the sensual Honey Birdette stores you can find items that are made of delicate lace to racy S&M in their collections. There is always something to satisfy everyone’s dream or fantasy.
Honey Birdette boutiques are filled with playful and flirty items in a lush décor. Champagne is even served to their guests for the ultimate shopping experience. It is the ultimate boudoir experience where you can explore massage candles, perfumes, leather crops, cuffs, harnesses, and collars.
For more information follow Honey Birdette on Facebook.